AI for legal content: from blank page to first draft (without losing your voice)
AI can be a useful drafting assistant for legal marketing teams, helping turn bullet points and rough notes into clear, structured first drafts. This article sets out a safe, realistic approach to using AI for legal content drafting while keeping control of voice, accuracy, and implication.
How to introduce AI into legal marketing safely
Legal marketing teams are experimenting with AI, but uncertainty about compliance and tone often slows adoption. This article outlines where AI is generally safe, where caution is required, and where it should be avoided altogether, helping teams move forward with clarity rather than hesitation.
AI in legal marketing: what it is and what it isn’t
AI is increasingly part of the legal marketing toolkit, but understanding how to use it responsibly matters more than using it quickly. This piece sets out what AI is genuinely useful for in legal marketing, where it introduces risk, and how chambers and law firms can approach it with confidence and clarity.
Looker Studio: an easier interface for Google Analytics
Google Analytics collects detailed website data, but Looker Studio makes it easier to understand and share. We explain why we recommend using both together for clearer, more useful website reporting.
Online forms & application workflows: the benefits
Upgrade your website’s forms with secure online forms that reduce spam, route enquiries efficiently, and support GDPR-friendly consent capture. Use Gravity Forms and related plugins for smoother, more reliable submissions.
Embedding sustainability in your digital (& business) strategy
Building a sustainable web presence goes beyond quick fixes. This post explains how law firms and chambers can embed sustainability into procurement, content policy, governance and hosting choices, ensuring long-term digital responsibility.
How to audit and optimise your website for sustainability
Take a practical step-by‐step approach to audit your law firm or chambers’ website for sustainability. From carbon benchmarking and hosting checks to image optimisation and cleaner code, learn how to reduce your digital footprint.
Christmas designs for your website
Get your website in the festive spirit with subtle yet impactful Christmas design touches, from snowfall animations and seasonal banners to colour tweaks and minimal-motion effects. Keep it cheerful and on-brand.
Why sustainable web design matters for legal websites
Law firms and chambers are under growing pressure to align digital presence with sustainability. A leaner website not only reduces carbon footprint but enhances speed, accessibility and client perception.
Google Search Console: a guide for legal sector website owners
Many law firms and chambers overlook the free Google Search Console: a tool vital for visibility, indexing, technical health and search-performance. Learn how to use it to monitor, fix and optimise your website.
Understanding AI search: a glossary for chambers and law firms
AI-generated answers, fewer clicks, and changing search behaviour are already reshaping how law firms and chambers appear online. This glossary explains the key terms you need to stay visible and trusted.
Getting ready for Google’s AI Overviews: a guide for legal professionals
Google AI Overviews are reshaping how law firms and chambers appear in search. This guide explains how to structure content, signal credibility and stay visible in the new AI-driven landscape.
Upgrading PHP: the benefits for WordPress stability and security
Upgrade your WordPress site’s PHP version to enhance security, boost performance and ensure plugin compatibility; prevent downtime and keep your site future-proof.
Square Eye x FIRS win Non‑Profit Standard of Excellence at WebAwards 2025
Square Eye’s design for the FIRS website has been awarded the Non-Profit Standard of Excellence at WebAwards 2025. The project reflects clarity, accessibility and global impact; proof that smart web design matters.
Form spam (and how to avoid or manage it)
Form spam is more than just an irritation. For barristers’ chambers and law firms, it can mean missing genuine enquiries, wasting time, and risking reputational damage. This article explains why spam entries occur in WordPress Gravity Forms, how tools like Akismet and Cloudflare Turnstile work, and the best ways to protect your website without frustrating users.
Why no website can be permanently secure
No website is ever fully immune; plugins, themes and infrastructure change, vulnerabilities emerge and attackers evolve. Instead of a one-off fix, long-term maintenance and vigilance are what keep sites resilient.
Optimising your legal website for ChatGPT & other LLMs
LLMs such as ChatGPT, Gemini and Perplexity now influence how law firms and chambers appear online. This guide explains how to signal your content, manage indexing via llms.txt, and maximise your visibility for AI search.
Accessible PDFs – and why webpages are better
With new EU accessibility rules approaching in 2025, it’s time to review how accessible your PDFs really are. This article explains how to create compliant PDFs and why publishing content as web pages is often a better, more inclusive choice.
Schema markup: how to get richer Google listings for your law firm or chambers
Improve your chambers’ or law firm’s visibility and credibility online. Learn how schema markup can help your website stand out in search results, build trust, and attract better clients.
WordPress 6.8: new features and benefits
Explore the key improvements in WordPress 6.8, including speculative loading for faster browsing, enhanced accessibility and stronger password security. We explain what these updates mean for your site and how we support clients in implementing them safely.
Best ways to communicate your holiday availability
Here’s a straightforward guide to ensuring your holiday opening hours are communicated effectively on your website, your Google Business Profile, and your social media channels.
Broken links, broken trust: why fixing them is crucial for legal websites
A well-maintained website is crucial for any barristers’ chambers or law firm, serving as a key resource for clients, potential clients, and legal professionals. Indeed, as websites form an ever more critical part of law firms’ and chambers’ recruitment strategy, the…
Michele Mascia 1977-2024
We were very sad to learn of the death of our old colleague and friend, Michele “Mic” Mascia, earlier this year.
Boost compliance and client trust with a GDPR website audit
A GDPR website audit ensures your site is not just legally compliant but also builds trust, enhances security, and demonstrates professionalism.