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Schema markup: what it means for AI search visibility

Schema markup: what it means for AI search visibility

A growing share of legal research now happens through AI-powered tools rather than a Google results page. Here’s what that means for schema markup, and which types of markup carry the most weight when an AI system is deciding how to describe your firm or chambers.

How to brief AI, for legal marketers

How to brief AI, for legal marketers

Generic AI drafts usually trace back to a thin brief, not a weak tool. This guide sets out what AI actually needs to produce something usable: clear context, a defined audience, a stated outcome, and the constraints that keep legal content accurate and on-brand.

A guide to Google Business Profile

A guide to Google Business Profile

Few Google products have caused as much quiet confusion as Google Business Profile. Once called Google My Business, a name that sounded more like an instruction than a product, it was renamed in 2021 and has since become one of the more important places an…

AIO v. SEO: what’s the difference?

AIO v. SEO: what’s the difference?

The way people search for information is changing. As platforms like ChatGPT, Gemini and Google’s AI Overviews become part of everyday search behaviour, businesses need to optimise their content for both search engines and AI-driven answers.

WordPress

WordPress 7.0 released

WordPress 7.0, released on 20 May 2026, marks another significant step in the platform’s evolution, with a strong focus on AI-assisted content management, editorial workflows, and a more integrated publishing experience. For chambers, law firms, and professional…

Accessibility statements: keeping yours accurate and current

Accessibility statements: keeping yours accurate and current

An accessibility statement is one of the most overlooked pages on a professional services website, yet it carries real weight. This post sets out what one should contain, why it matters for chambers and law firms, and how to keep it accurate over time.

robot using a computer

AI for legal marketing campaigns: from planning through to execution

Campaigns are where legal marketing teams feel pressure most acutely. Multiple assets, multiple contributors, multiple deadlines, and a constant risk that the messaging drifts between them. AI can help reduce that friction, from initial planning through to follow-up content, without removing the human judgement that makes campaigns effective.