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Data retention: how long should your website keep form submissions?

Data retention: how long should your website keep form submissions?

Every enquiry, application or booking your website collects goes on sitting there quietly, often for months after it’s served its purpose. A plain-English guide to what’s actually at risk, what the law requires if something goes wrong, and how long we recommend you hold onto it.

WordPress plugin screen

A guide to WordPress plugins

Your chambers or firm website probably runs on twenty to fifty plugins, and most of them you’ll never see. A plain-English guide to what they are, where they come from, what they can’t do, and how we decide which ones to trust.

Schema markup: what it means for AI search visibility

Schema markup: what it means for AI search visibility

A growing share of legal research now happens through AI-powered tools rather than a Google results page. Here’s what that means for schema markup, and which types of markup carry the most weight when an AI system is deciding how to describe your firm or chambers.

How to brief AI, for legal marketers

How to brief AI, for legal marketers

Generic AI drafts usually trace back to a thin brief, not a weak tool. This guide sets out what AI actually needs to produce something usable: clear context, a defined audience, a stated outcome, and the constraints that keep legal content accurate and on-brand.

A guide to Google Business Profile

A guide to Google Business Profile

Few Google products have caused as much quiet confusion as Google Business Profile. Once called Google My Business, a name that sounded more like an instruction than a product, it was renamed in 2021 and has since become one of the more important places an…

AIO v. SEO: what’s the difference?

AIO v. SEO: what’s the difference?

The way people search for information is changing. As platforms like ChatGPT, Gemini and Google’s AI Overviews become part of everyday search behaviour, businesses need to optimise their content for both search engines and AI-driven answers.