Insights
Using AI to improve your practice area pages
Practice area pages are among the most important pages on any legal website, and among the hardest to maintain. Used carefully, AI can help marketing teams bring consistency, clarity and better structure to content that has grown unevenly over time without introducing new claims or unnecessary risk.
Why your website needs ongoing maintenance: an explanation
A professional website requires more ongoing attention than many expect. Understanding why helps set realistic expectations and ensures the right decisions are made about how a site is maintained, secured, and kept working reliably over the long term.
From brochure site to intelligent website: guiding clients to the right expertise
Traditional professional services websites often act as little more than online brochures. But modern websites can do much more – guiding different audiences to the expertise they need through smarter structure, personalisation and data-driven content.
AI for legal bios and profiles: improving consistency without losing individuality
Barrister and lawyer bios are some of the most important pages on a legal website, but they are also among the hardest to keep consistent. This post explores how AI can help marketing teams improve clarity, structure, and readability across bios without losing the individuality of each practitioner.
How PHP 8.5 improves WordPress security and performance
Your WordPress site depends on PHP to function properly, from loading pages to running plugins. This article outlines the practical benefits of upgrading to the latest PHP release and why proactive updates can improve performance, reliability and long-term resilience.
AI for legal content: from blank page to first draft (without losing your voice)
AI can be a useful drafting assistant for legal marketing teams, helping turn bullet points and rough notes into clear, structured first drafts. This article sets out a safe, realistic approach to using AI for legal content drafting while keeping control of voice, accuracy, and implication.
How to introduce AI into legal marketing safely
Legal marketing teams are experimenting with AI, but uncertainty about compliance and tone often slows adoption. This article outlines where AI is generally safe, where caution is required, and where it should be avoided altogether, helping teams move forward with clarity rather than hesitation.
AI in legal marketing: what it is and what it isn’t
AI is increasingly part of the legal marketing toolkit, but understanding how to use it responsibly matters more than using it quickly. This piece sets out what AI is genuinely useful for in legal marketing, where it introduces risk, and how chambers and law firms can approach it with confidence and clarity.
Looker Studio: an easier interface for Google Analytics
Google Analytics collects detailed website data, but Looker Studio makes it easier to understand and share. We explain why we recommend using both together for clearer, more useful website reporting.
Online forms & application workflows: the benefits
Upgrade your website’s forms with secure online forms that reduce spam, route enquiries efficiently, and support GDPR-friendly consent capture. Use Gravity Forms and related plugins for smoother, more reliable submissions.
Embedding sustainability in your digital (& business) strategy
Building a sustainable web presence goes beyond quick fixes. This post explains how law firms and chambers can embed sustainability into procurement, content policy, governance and hosting choices, ensuring long-term digital responsibility.
How to audit and optimise your website for sustainability
Take a practical step-by‐step approach to audit your law firm or chambers’ website for sustainability. From carbon benchmarking and hosting checks to image optimisation and cleaner code, learn how to reduce your digital footprint.