We help clients set up and manage website analytics in a way that’s accurate, privacy-conscious, and actually useful.
Whether you’re using Google Analytics 4 (GA4), Matomo, Fathom, or another tool, we’ll configure your account to track what matters — from pageviews and traffic sources to form submissions, conversions and user journeys. We also make sure it’s compliant with GDPR and integrates smoothly with your cookie consent setup.
Our analytics support includes:
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Setting up GA4 with key goals and events
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Connecting with tools like Google Search Console, Tag Manager and Looker Studio
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Creating easy-to-understand dashboards for your team
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Setting up filters and exclusions (e.g. internal traffic)
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Regular reports to track performance and engagement over time
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Interpreting the data and making practical recommendations
We can also assist with migrating from Universal Analytics to GA4, or switching to a privacy-first alternative like Matomo or Fathom, depending on your needs.
Good analytics doesn’t just count clicks — it helps you understand what’s working, what’s not, and where to focus next.
