Insights
How to introduce AI into legal marketing safely
Legal marketing teams are experimenting with AI, but uncertainty about compliance and tone often slows adoption. This article outlines where AI is generally safe, where caution is required, and where it should be avoided altogether, helping teams move forward with clarity rather than hesitation.
AI in legal marketing: what it is and what it isn’t
AI is increasingly part of the legal marketing toolkit, but understanding how to use it responsibly matters more than using it quickly. This piece sets out what AI is genuinely useful for in legal marketing, where it introduces risk, and how chambers and law firms can approach it with confidence and clarity.
Looker Studio: an easier interface for Google Analytics
Google Analytics collects detailed website data, but Looker Studio makes it easier to understand and share. We explain why we recommend using both together for clearer, more useful website reporting.
Online forms & application workflows: the benefits
Upgrade your website’s forms with secure online forms that reduce spam, route enquiries efficiently, and support GDPR-friendly consent capture. Use Gravity Forms and related plugins for smoother, more reliable submissions.
Embedding sustainability in your digital (& business) strategy
Building a sustainable web presence goes beyond quick fixes. This post explains how law firms and chambers can embed sustainability into procurement, content policy, governance and hosting choices, ensuring long-term digital responsibility.
How to audit and optimise your website for sustainability
Take a practical step-by‐step approach to audit your law firm or chambers’ website for sustainability. From carbon benchmarking and hosting checks to image optimisation and cleaner code, learn how to reduce your digital footprint.
Christmas designs for your website
Get your website in the festive spirit with subtle yet impactful Christmas design touches, from snowfall animations and seasonal banners to colour tweaks and minimal-motion effects. Keep it cheerful and on-brand.
Why sustainable web design matters for legal websites
Law firms and chambers are under growing pressure to align digital presence with sustainability. A leaner website not only reduces carbon footprint but enhances speed, accessibility and client perception.
Google Search Console: a guide for legal sector website owners
Many law firms and chambers overlook the free Google Search Console: a tool vital for visibility, indexing, technical health and search-performance. Learn how to use it to monitor, fix and optimise your website.
Understanding AI search: a glossary for chambers and law firms
AI-generated answers, fewer clicks, and changing search behaviour are already reshaping how law firms and chambers appear online. This glossary explains the key terms you need to stay visible and trusted.
Getting ready for Google’s AI Overviews: a guide for legal professionals
Google AI Overviews are reshaping how law firms and chambers appear in search. This guide explains how to structure content, signal credibility and stay visible in the new AI-driven landscape.
Upgrading PHP: the benefits for WordPress stability and security
Upgrade your WordPress site’s PHP version to enhance security, boost performance and ensure plugin compatibility; prevent downtime and keep your site future-proof.