Want to know not just how many people visited your website — but what they actually did there?
We can set up event and conversion tracking to monitor key user actions and measure how effectively your website is supporting your business goals.
For law firms, barristers’ chambers and membership organisations, this might include:
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Contact form submissions
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Direct email or phone clicks
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Event bookings or ticket purchases
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Downloads (e.g. PDFs, CVs, judgment summaries)
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Mailing list sign-ups
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Profile views or time spent on key pages
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Application submissions (e.g. pupillage, membership or grant schemes)
We typically use Google Tag Manager to implement tracking in a flexible and privacy-conscious way, and Google Analytics 4 to record and report on activity. If you’re using tools like Stripe, Mailchimp, HubSpot or Eventbrite, we can integrate with those too to ensure your tracking is comprehensive.
With conversion tracking in place, you’ll gain better insight into how users interact with your site — and where improvements can be made to increase engagement, reduce drop-offs or fine-tune your user journeys.