Our long-time client, Times Best Law Firm Blackfords LLP, felt their website needed a refresh. Their previous website was five years old and was beginning to show the fall-out of gradual expansion and organic changes. It had become cluttered, unwieldy and hard to use.
Goals
The main priorities for the project were:
- A fresh, modern, responsive design to suit a firm of Blackfords’ reputation.
- Thoughtful content architecture and easy-to-use navigation; including improved cross-referencing between lawyers, services, news, and office locations;
- Additional features for their lawyer profiles, to aid their clients’ experience of using the website.
Solutions
We redesigned their website, making it cleaner and less cluttered, and simplifying the navigation to aid user journeys around the site.
Responsive web design
We made sure that the website design performed well across all device types, ensuring that call-to-action buttons and functionality were visible and usable on even the smallest screens.
Lawyer profiles & related content
We implemented downloadable PDFs of lawyer profiles and CMS-controlled vCards with contact details.
Easy tagging of relationships between lawyers, services , news posts and office locations is used to generate links between different parts of the website, team lists, and lists of related content on the lawyers’ profiles. This means that regardless of where you are on the website all related content can be accessed easily. Lawyers and news posts also use filtering by service to help users find what they’re looking for.
Ease of navigation
With so many services and sub-service areas, Blackfords had a large amount of content that could be difficult to find. We created a ‘mega menu’ system to allow easy access to all parts of the site, especially the extensive Service section.
WebAwards winner
In September 2024, the Square Eye and Blackfords LLP teams were delighted to win the Legal Standard of Excellence award at the 2023 WebAwards for their work on the site.Since launch
We’ve worked with the Blackfords team on regular new features, content updates, search engine optimisation and paid advertising to ensure a steady flow of leads to their offices around the UK.
