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Using AI to improve your practice area pages

Using AI to improve your practice area pages

Practice area profiles for chambers and services pages for law firms are some of the most important pages on any legal website. They carry the primary search load, anchor all other content on the site, and are often the first thing a potential client or instructing...
Why your website needs ongoing maintenance: an explanation

Why your website needs ongoing maintenance: an explanation

A question that comes up regularly when discussing website projects with legal professionals is a reasonable one: once the website is built, why does it need ongoing attention? The assumption is understandable. A website, once live, might feel like a finished product....
Optimising your legal website for ChatGPT & other LLMs

Optimising your legal website for ChatGPT & other LLMs

If you run a barristers’ chambers website, chances are you’re already thinking about SEO, accessibility, and general findability. But there’s a new kind of indexing on the rise — and it doesn’t come from Google. Large Language Models (LLMs) like ChatGPT, Claude,...