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Whether you’re a barristers’ chambers looking to attract instructing solicitors, or a law firm seeking new clients or enquiries, your website can be a powerful lead generation tool — if it’s set up the right way.

We help our clients design and optimise their websites to guide visitors towards meaningful actions: submitting an enquiry, joining a mailing list, downloading a guide, booking an event, or asking to be contacted. These micro-conversions, when tracked and refined, can lead to major results.

Depending on your goals, we may help you:

  • Design high-converting landing pages tailored to your audience and services

  • Add lead magnets like downloadable resources or tools behind sign-up forms

  • Optimise enquiry and contact forms for clarity and ease of use

  • Connect form submissions with your CRM or practice management software

  • Set up thank-you pages and follow-up sequences

  • Track conversions in Google Analytics and use the data to refine your approach

For organisations with longer lead cycles — such as legal membership associations or chambers with public access services — we can also support you with nurturing strategies, from email automation to retargeting ads.

We never use high-pressure sales tactics. Our goal is always to help your site build trust, demonstrate expertise and convert interest into action in a way that’s professional, GDPR-compliant, and appropriate to the legal sector.