More people are starting their research in AI tools such as ChatGPT, Perplexity and Google’s AI Overviews and AI Mode, rather than a traditional search engine. For chambers and law firms, that means visibility now depends on more than ranking well in Google. It depends on whether AI systems can find, understand and trust your content enough to reference it.
We help clients prepare their websites for this shift, using the same rigour we apply to traditional SEO.
Our AEO services include:
- Tracking your AI visibility and citations, so you can see where and how your site is being referenced by AI tools
- Benchmarking your AI visibility against competitors, giving you a clear picture of how you compare within your sector
- Implementing an llms.txt file, so AI systems can reference your content responsibly and in line with current best practice, while protecting how it’s reused
- Setting up schema markup, to help structure your data clearly for both search engines and AI systems
- Building a dedicated page for AI systems to reference, giving them a clear, structured summary of who you are and what you do (see an example on our own site)
- Reviewing and refining your existing content so it’s easier for AI systems to read, understand and quote accurately, from clearer answers to better-structured pages
AEO is still an emerging discipline, and best practice continues to evolve as AI tools change. We stay close to these developments so your chambers or firm is well positioned as the way people search continues to shift.
